Tous Les Jours was opening a brand-new franchise location in Raleigh with zero local following and no existing digital presence in the market. The challenge wasn't just building an audience — it was building one fast enough.
Tous Les Jours was opening a brand-new franchise location in Raleigh with zero local following and no existing digital presence in the market. The challenge wasn't just building an audience — it was building one fast enough that the restaurant would open to a city that already knew and wanted it. They needed pre-launch momentum, a launch moment that would generate buzz, and a content engine that could sustain it afterward.
Starting from zero, Tous Les Jours Raleigh built over 1,500 followers in the months following launch — entirely through organic content. By month five, a single month of content generated 176,000 views, with 96% of that reach coming from people who didn't already follow them.
That 96% non-follower reach tells the real story: this wasn't just preaching to the choir. Their content was consistently landing in front of new Raleigh audiences, turning strangers into customers and customers into regulars.
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